Apollo.io

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Apollo.io

All-in-one AI sales intelligence and engagement platform

4.3/5Editor's ScoreHow we scoreOur editorial team evaluates each tool based on real user feedback from Reddit, Trustpilot, G2, and Product Hunt, combined with our assessment of feature quality, value for money, and performance vs. competitors.

Freemium — $0/moUpdated Feb 15, 2026

What is Apollo.io?

Apollo.io is a comprehensive sales intelligence and engagement platform with a database of 275M+ contacts and 73M+ companies. Its AI features include lead scoring, buying intent signals, email writing assistance, and smart sequencing. Sales teams use it for the entire outbound workflow — finding prospects, enriching data, sending personalized sequences, and tracking engagement. The generous free tier (unlimited emails, 5 mobile credits/month) makes it accessible to startups, while enterprise features serve large sales organizations.

Key Features

275M+ contact database

AI lead scoring

Email sequences

Buying intent signals

Dialer

CRM integration

Chrome extension

API access

✓ Pros

Massive contact database
Generous free tier
AI lead scoring works well
All-in-one platform

✗ Cons

Data accuracy varies
Email deliverability needs setup
Can be overwhelming

Frequently Asked Questions

How much does Apollo.io cost?

Apollo.io uses a freemium pricing model starting from $0/mo.

Is Apollo.io worth it?

Apollo.io has an Editor's Score of 4.3/5 on ToolPilot. Key strengths include massive contact database. However, data accuracy varies.

What are the best alternatives to Apollo.io?

Top alternatives include Clay, Gong, ZoomInfo, Salesloft. Compare them for detailed feature and pricing breakdowns.

Starting from

$0/mo

Freemium

Try Apollo.io Free →Visit Website

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Quick Info

Category: Sales & CRM
Pricing Model: Freemium
Starting Price: $0/mo
Editor's Score: 4.3/5
Added: 2026-02-13

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