Hootsuite AI (OwlyWriter)

What is Hootsuite AI (OwlyWriter)?

Hootsuite is one of the longest-established social media management platforms, now enhanced with OwlyWriter AI to help enterprise teams generate captions, repurpose top-performing content, and create posts tailored to each platform's best practices. It supports scheduling, publishing, and monitoring across all major social networks from a unified dashboard, with advanced features for team collaboration, approval workflows, and role-based access. Hootsuite's social listening and analytics capabilities provide sentiment tracking, competitive benchmarking, and custom reporting for stakeholders. While its pricing has moved upmarket, it remains a trusted choice for large organizations managing dozens of social accounts and requiring robust governance controls.

Key Features

Frequently Asked Questions